Hi, I am

Carlos Ignacio Rojas

I am Digital Marketing native guy.

about me

EXPERTISE

DIGITAL MARKETING

I design super cool traffic strategies. I have been working with all sources, paid and not paid.

CRO STRATEGY

Once the site has enough traffic, I do CRO strategies in order to optimize the user experience & main ratios.

DMP

I implement and operate DMP´s, in order to target better the users throught the different channels.

DIGITAL ANALYTICS

I have strong digital analytics experience. Everything I do is based on data and previous analysis, getting quick wins and valuable insights.

work procces

DISCOVER

IDEA

IMPLEMENT

TEST

LAUNCH

ANALYSIS

COMPANIES I WORKED FOR

SOME PROJECTS I WORKED FOR

fun fact

15 Countries Visited

72 Articles Published

20.000 Cups Of Coffee

120 Digital Events

resume

WORK HISTORY

Oct 2015 - Current

Digital Analytics & DMP consultant

Accenture Interactive

I currently work for Accenture Interactive, part of Accenture Digital. I manage Digital analytics and DMP offering & strategy: Implementations, Analysis, Audiences creation and Web Optimization

Dec 2014 - Current

CEO/Co-founder

Sr.Rabbit

SR.Rabbit is a digital agency with strategic and digital business heart, formed by a freelance group of every digital capabilities. At Sr.Rabbit I develop all the analytic and commercial activity, business development, testinf and some development.

Feb 2015 - Oct 2015

Digital Analytics Executive Senior

Wink TTD

I worked as Digital Analytics at WINK TTD, Ymedia Group developing the analytics activity for Ikea Spain. I managed the data visualization company tool, creating executive and detailed dashboards for Vodafone, Ono, Lowi, Ikea, Canal +, Nectar and Bmw.

Nov 2014 - Feb 2015

Digital Analytics & Strategic Consultant

Divisadero

Measurement Strategy and conceptualization of clients as BMW, Vodafone, Abertis, Mutua madrileña, Novartis, Fundación Telefónica, EAE or Banco Sabadell.

Jun 2013 - Nov 2014

Digital Analytics & Strategic Consultant

The Cocktail

Digital Analytics and digital strategic consultant in projects like Real Madrid, Iberostar, Lavinia, Bergner, Fundación March, Alares or El Armario de la Tele.

Jun 2011 - Aug 2013

Digital Marketing Assistant

Eltenedor

Digital Marketing assistant getting insights from an analytics point of view. SEM responsible for spanish market.

EDUCATION

2011-2012

Master in Commercial Management & Marketing

Cesma Business School

Madrid

2010-11

International Business with French

Universitee Blaise Pascal

Vichy

2007-2010

Commercial Management & Marketing

Cesma Business School

Madrid

Download CV

main skills

Digital Analytics

DMP

Digital Marketing

Data Visualization

Some Tools

Google Analytics

TMS

Oracle Bluekai

Krux DMP

TESTIMONIALS

Mónica Arévalo

Global Channel Manager - Adidas

Carlos tiene juventud y mucho talento. Es capaz de llevar proyectos de 1º nivel en dificultad, gestión y trato con el cliente. Ha demostrado una gran capacidad de aprendizaje en el tiempo que he trabajado con él, estado además, siempre dispuesto a ayudar a sus compañeros.

Juan Camilo Bonilla

Head of Digital Marketing - Accenture Interactive

He was a great co-worker and a friend. I would't be where i am without his support.

Juan Armesto

Transformación Digital - Mutua Madrileña

He tenido la oportunidad de trabajar con Carlos en el proyecto de optimización del canal de venta online de Iberostar (EMEA y AME). Siempre ha demostrado una actitud y un compromiso impecable. Destaca su empatía con el cliente y su proactividad a la hora de crear metodología. No tiene miedo a enfrentarse a nuevos retos, lo que le ayuda a ser un gran emprendedor.